Eye-popping email blasts

It’s been awhile since I’ve felt like I had anything to blog about – my friend mentioned that I hadn’t been posting and that made me think about things that I should be blogging about so I’ve Continue reading


Have a FB fan page?

If you have a FB fan page, then add a widget to your blog to make it easy for your blog readers to become a fan.

Click here for the FB Fan box widget. You can add it to your blogger site just by clicking a few buttons.

Note to my clients and others using the 2-column Minima template:
You will want to modify the width of the widget to 220px and add code for the height, depending on how many fans you want to show up in the widget. The default is 10 fans, but if you want more, then add the following code so it looks like the image below:

height=”400″ (adjust to your needs)
I found more Facebook widgets on Widgets for Free and they also have Twitter widgets and more. 
It’s hard not to go crazy with all the widgets in the side bar. Remember, you can change where they show up in the Layout tab by clicking on the element and dragging it up or down. 

Updated my favicon!

I just customized my favicon (it’s the little graphic left of the URL in the address bar of the browser). It’s not hard to do and it gives a personalized touch to my blog.

Want to do it yourself? First you need to create your favicon file. You can use your logo (or a portion of it), your chick graphic (zoom in on her though) or any image that you want. If you can Photoshop, just create a new 16x16px image and save it as your favicon in .png format on your computer. If you don’t Photoshop, there are some online favicon generators that will do all the work for you. I have listed a couple below.

After you’ve gotten your favicon image saved, you’ll need to upload it so you can get a URL. You can use sites such as Photobucket, Flickr, or Imageshack. You will need the link/URL to the image itself.

Then, follow the instructions below on how to replace the standard Blogger favicon with your very own fabulous favicon!

Here is how to replace the favicon for your blog:

  1. In your Blogger Dashboard, go to Layout>Edit HTML.
  2. Back up your existing template before making changes in case something wonky happens. (To back up your template, just select all the code, CTRL-C to copy and paste it in a text editor and save it on your computer.)
  3. Place the following code directly below the  tag in your template, substituting the URL (in red) with the URL to your image. (Your image may end in .png, .ico, or .jpg.)
<link href=’http://yourimageURLhere.png‘ rel=’shortcut icon’ type=’image/vnd.microsoft.icon’ /> <link href=’http://yourimageURLhere.png‘ rel=’icon’/>

  4. Save your template.

  5. View your blog and you should see your new favicon! If you don’t, refresh your browser and delete your cookies.

Here are a couple of online Favicon generators:

The Brand of YOU – marketing yourself

I work with many clients who are solo professionals. I help them build their brand by creating a character representation of them. Why a caricature versus an actual photo of yourself? I believe that a graphic representation of yourself can be just as or even more engaging than an actual photograph, especially if you don’t feel comfortable in front of a camera or if you feel you aren’t photogenic. My clients tell me that their chick graphics attract attention and help make them more memorable to potential clients. Wendy Maynard the Marketing Maven has a great article on personality-based branding. Spend some time on her site if you are working on marketing yourself – she’s got a lot of good articles! Check out my chick graphics too – I can help you create your own brand so you can go out there and start marketing yourself! 

Here are some of my clients’ websites. See how they use their chick to market and promote themselves.

The Road to Fabulous – Sandy Grason is an International Speaker, Hot Mogul, Rock Star Author of the bestselling book, JOURNALUTION and host of “The Road to Fabulous” on LA Talk Radio. Sandy asked me to design her blog header and a fabulous chick version of her. 

Girlfriend We Gotta Talk! – Mary Foley and Susie Galvez’s radio show in Richmond, Virginia. I’ve also illustrated Mary’s book called Live Like Your Nail Color. I love working with Mary! She’s full of energy and it’s no wonder she’s great at motivating women!

The Skinny Blog – My friend Michelle who is a fabulous esthetician and mompreneur with lots of entrepreneurial spirit. I helped her set up an easy-to-update blog/website. She’s got great skincare tips that she’s sharing on her blog. We’re working on designing a stand-out eye-catching print ad using her chick too!

Get excited about yourself and start a self-promotion campaign. I’m telling you to do it – start today!

Would you like to stand out from the crowd?

I just read this article from Wendy Maynard’s Marketing Maven. She talks about selling yourself and how not to feel icky about it. I’m in a business where I sell my chick graphics to people who want them as part of their brand…to make it easier for them to sell themselves. The chick graphics are eye-catching and stand out. On a business card, they are memorable in a good way – which is sometimes hard to get with a real photo. (Think outdated photo, unphotogenic photo, or the glamour photo…)

Wendy says, “Make a very specific offer. Don’t be vague. Be very precise in your offer so that people understand. Don’t ask your prospects, “Would you like some food?” when you can say, “Would you like a huge, ripe, mouth-watering, strawberry covered with Ghirardelli dark chocolate right now?” I took that tip and applied it to my own marketing. Here’s what I came up with – “Would you like a profile picture of yourself for Facebook/blog/website that isn’t an outdated photo of yourself that you don’t really love?”

How can you apply the tip “Make a very specific offer.” to your marketing?