It’s been awhile since I’ve felt like I had anything to blog about – my friend mentioned that I hadn’t been posting and that made me think about things that I should be blogging about so I’ve Continue reading
I work with many clients who are solo professionals. I help them build their brand by creating a character representation of them. Why a caricature versus an actual photo of yourself? I believe that a graphic representation of yourself can be just as or even more engaging than an actual photograph, especially if you don’t feel comfortable in front of a camera or if you feel you aren’t photogenic. My clients tell me that their chick graphics attract attention and help make them more memorable to potential clients. Wendy Maynard the Marketing Maven has a great article on personality-based branding. Spend some time on her site if you are working on marketing yourself – she’s got a lot of good articles! Check out my chick graphics too – I can help you create your own brand so you can go out there and start marketing yourself!
drawing chick caricatures today! my fave! $20 off Original style chick graphics in my store http://www.clarawallace.com. great time to get your own for FB or twitter!
I just read this article from Wendy Maynard’s Marketing Maven. She talks about selling yourself and how not to feel icky about it. I’m in a business where I sell my chick graphics to people who want them as part of their brand…to make it easier for them to sell themselves. The chick graphics are eye-catching and stand out. On a business card, they are memorable in a good way – which is sometimes hard to get with a real photo. (Think outdated photo, unphotogenic photo, or the glamour photo…)
Wendy says, “Make a very specific offer. Don’t be vague. Be very precise in your offer so that people understand. Don’t ask your prospects, “Would you like some food?” when you can say, “Would you like a huge, ripe, mouth-watering, strawberry covered with Ghirardelli dark chocolate right now?” I took that tip and applied it to my own marketing. Here’s what I came up with – “Would you like a profile picture of yourself for Facebook/blog/website that isn’t an outdated photo of yourself that you don’t really love?”
How can you apply the tip “Make a very specific offer.” to your marketing?