Would you like to stand out from the crowd?

I just read this article from Wendy Maynard’s Marketing Maven. She talks about selling yourself and how not to feel icky about it. I’m in a business where I sell my chick graphics to people who want them as part of their brand…to make it easier for them to sell themselves. The chick graphics are eye-catching and stand out. On a business card, they are memorable in a good way – which is sometimes hard to get with a real photo. (Think outdated photo, unphotogenic photo, or the glamour photo…)

Wendy says, “Make a very specific offer. Don’t be vague. Be very precise in your offer so that people understand. Don’t ask your prospects, “Would you like some food?” when you can say, “Would you like a huge, ripe, mouth-watering, strawberry covered with Ghirardelli dark chocolate right now?” I took that tip and applied it to my own marketing. Here’s what I came up with – “Would you like a profile picture of yourself for Facebook/blog/website that isn’t an outdated photo of yourself that you don’t really love?”


How can you apply the tip “Make a very specific offer.” to your marketing?

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Got my new business cards!

Time to hand out new business cards! I just got these in a few days ago. I love them! When was the last time you got new business cards? Are you due for a new one? I only ordered 250 this time so that I wouldn’t have a bunch left over by the time I felt like I needed a new design. I’m going through the local coupon mailers and am going to send my new marketing postcard (in the process of being designed) to new prospective clients. Since I draw cute caricature/characters I am targeting women business owners, especially hairstylists and others in the beauty industry to see if they need my services. I want to get some new clients for ad design. I’ll send them my new business card along with the postcard!